DENVER, CO - Headwaters MB advised JH Partners on the sale of its portfolio company GO SMiLE, a leading provider of branded oral care products, to an undisclosed family office.
GO SMiLE has a history of developing technologically-driven oral care products including teeth whitening solutions, sonic toothbrushes and toothpaste. GO SMiLE originally entered the oral care space as a provider of high-end teeth whitening solutions and, over the past several years, has developed an array of differentiated oral care products that are sold through the FDM and prestige channels at price points ranging from $5 to $150.
“GO SMiLE’s success was achieved through its research-driven approach to developing unique and patented delivery systems, formulations and sonic toothbrushes. The company has developed products that are more natural than competitors, with proven efficacy, and address the consumers’ desire for professional-quality cleaning and whitening results,” said Bill Harrison, Headwaters’ Head of Consumer & Retail Banking.
Terms of the transaction were not disclosed.